Video is compelling
April 26th, 2009
I recently wrote a guest blog post for Involver about what I do for a living – fundraising. The gist of this post is essentially that fundraisers need to tell a compelling story to be effective, mail/phone appeals are too costly and do not do a very good job at this, and that a combination of video and email is where fundraising professionals should be focusing their time and effort in order to inspire and educate donors. The Stanford Young Alumni and student campaigns I manage are going to be testing out some of the things we learned from previous campaigns over the next couple of months, and I’m very excited to see the results.